Building GHG Competitive Advantage

With opinion polls consistently identifying climate change as a top environmental issue for consumers, the consumer-products sector is beginning to take note. A variety of TC+ES clients, including Stonyfield Farm Yogurt, AES Power Direct, and Shaklee Corp. have begun to explore the product and corporate branding potential associated with aggressive climate change mitigation initiatives. Such initiatives are also underway in Europe and in Australia.

As important as building GHG competitive advantage is, there are risks involved. Companies will find it hard to recover from accusations of "greenwashing" a product or corporate image. TC+ES can manage those risks by working toward environmentally credible solutions.

TC+ES will identify the key components of a successful GHG branding enterprise, involve the necessary stakeholders, and can suggest additional outside talent as needed.